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The Specification of Publishing via WeChat Business Account

This article is going to list every meta information required by WeChat business account publishing system. It could be a comprehensive reference for professional publishers. WeChat is the dominant social-network app in China.

Introduction

WeChat, provided by the Chinese IT giant Tencent, is the dominant social-network app in China. It is not just another Facebook-like app. Instead, because it is integrated with so many functions -- from social-network, voice/text messenger, shopping, gaming, mobile payment, and even OS-level APIs for 3rd-party mini-programs running within it -- WeChat is actually becoming a factual OS system in China. For millions or even billions of Chinese users, WeChat equals to internet itself -- the app that provides everything. For every business targeting Chinese market within China or even overseas, WeChat is definitely the No.1 online marketing platform.

This article is going to list every meta information required by WeChat business account publishing system. It could be a comprehensive reference for professional publishers.


China Publisher provides digital marketing service catered to Chinese in Greater China and overseas. We are dedicated to share information on Chinese market to help business to publish localized content online appropriately to maximize its reach and impact. China Publisher is a subsidiary of Leismore Ltd.

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The Meta Information

  • Title: Text, max. 64 characters
  • Author: Text, max. 8 characters
  • Article Body: Rich-text, unlimited length
  • Original link: URL, link to canonical URL of your article
  • Cover Photo: Image (JPEG, 1920x816px recommended), from which a square (816x816px if recommendation followed) may be cropped for small-screen devices.
WeChat cover photo layout demonstration
  • Abstract: Text, max. 120 characters
  • Category (only one):
    • Literature (文学)
    • Economy & Finance (金融财经)
    • Real Estate (房产)
    • News & Politics (时事政治)
    • Social News (社会新闻)
    • Agriculture & Manufacturing (工业农业)
    • Automobile (汽车)
    • Technology & Internet(科技互联网)
    • Education & Training (教育培训)
    • Arts & Culture (艺术文化)
    • Beauty & Fashion (美妆时尚)
    • Entertainment (娱乐)
    • Tourism (旅游)
    • Healthcare & Medicine (健康医疗)
    • Sports (体育)
    • Foods & Drinks (餐饮美食)
    • Babycare (母婴育儿)
    • Romantic (情感)
    • History (历史)
    • Military (军事)
    • Religions (宗教)
    • Astrology (星座占卜)
    • Humor & Jokes (幽默笑话)
    • Photography (图片)
    • Videos (视频)
    • Others (其他)

Conclusion

Comparing to the most of international companies, Chinese companies usually pay less attention on documentation. Currently, this also applies to the leading companies like Tencent. For non-Chinese clients, it could get worse, because even a proper-organized document was provided, it could be written in Chinese. That is the issue, this article is trying to solve. By summarizing from multiple sources, especially from the results of our experiments on real WeChat system, every piece of requirement is detailed above. This could be a solid base for professional content creators to set up their own working standards.

By standardizing the publishing process according to this specification, your work could be well-accepted by WeChat system. This will help to improve its presentation and exposure on WeChat platform. Then, eventually promote your influence in Chinese market.

This specification is composed and published by China Publisher. If you need professional assistance to manage your digital publication in China market, you may contact us by clicking the orange button below. We are always ready to help our clients to publish their work in Chinese digital world.


China Publisher provides digital marketing service catered to Chinese in Greater China and overseas. We are dedicated to share information on Chinese market to help business to publish localized content online appropriately to maximize its reach and impact. China Publisher is a subsidiary of Leismore Ltd.

Contact China Publisher

We provide following services:

  • Trade mark registration & management
  • .CN domain name registration & management
  • .CN email set up & management
  • .CN website set up & maintenance
  • WeChat 微信 business account registration & operation
  • WeChat Group 微信群 business account registration & operation
  • Tencent Video 腾讯视频 business account registration & operation
  • Tencent News 天天快报 business account registration & operation
  • China law based content regulation & consulting
  • English to Chinese translation
  • Monthly data report
  • Alipay & WeChat-Pay Payment forwarding

 

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Disclosure

Information provided in this specification is for reference only. Content is based on live WeChat system Ref. 2 as of Feb 28, 2019. China Publisher does not guarantee that the content reflects the latest version of Tencent system.

References

  1. The cover photo is based on the photo International Space Station View from skeeze @ Pixabay, and the image WeChat Logo from World Vector Logo
  2. WeChat business account publishing system is a product and trademark of Tencent

Copyright

© 2019 Leismore Ltd. All rights reserved.